MEDIA PRACTICE AND ETHICS.
(PART 2)
Dave Ikiedei Asei
23/01/23
In part 2 we shall continue with Media practice ethics because this is an important aspect that confronts many Media practitioners. So it is very important that we give additional time to consider other aspects that all Media practitioners should be well aware of as some have been found to fall into the trap of unethical Media practices with negative consequences.
ETHICS OF ENTERTAINMENT MEDIA:
THE PORTRAY OF SEXUAL ASSAULT AND VIOLENCE, USE OF VIOLENT LANGUAGE
In this domain, ethical rules and laws are prevalent, and various media (such as movies and video games) are subject to rating systems and agency oversight. Motion picture grading system contains a comprehensive reference to global enforcement procedures.
CELEBRITY NEWS OR FLUFF
As print media has been dwindling over the years, journalists have started to cover what is known as "Celebrity News," or "Fluff." People depend on these outlets more and more as they cover this subject. Alden Weight claims that most individuals are aware that these sources do not always uphold ethical standards, but the problem emerges when people do.
PRODUCT PROMOTION:
The use of items in entertainment media is a marketing strategy that is becoming more and more popular. To feature sponsored items, media creators may receive large payments. The procedure is contentious and generally ungoverned. Article in depth on product placement.
ADVERTISING:
Today's journalism uses both attraction and persuasion. It has been discovered that various advertising techniques may change the audience's perception of what information is false and what is true.
STEREOTYPES:
Stereotypes are frequently used in both the entertainment and commercial industries. Stereotypes can influence how people see themselves adversely or encourage socially unacceptable conduct. Examples of hot topics for discussion are the stereotyped representations of males, wealth, and ethnic groupings.
WOMEN IN MEDIA:
The objectification and dehumanization of female bodies in entertainment media is a common practice. As a result, the idea that female bodies may be purchased and sold spreads. Media organizations typically employ photos or imagery of female bodies to counteract the bad news that is reported during the day.
BOOS AND TASTE:
For aesthetic and entertaining objectives, the entertainment media frequently challenges our morals. Normative ethics frequently discusses moral ideals, including the sorts that need to be upheld and safeguarded. These two sides clash when it comes to media ethics. Media may purposefully try to defy accepted conventions and shock the public in the name of art.
When the abandoned rules are intimately linked to certain important moral commitments or ideals, that raises ethical issues. There is constantly ethical debate regarding how much of this is appropriate. See also: aesthetics, freedom of expression, the Turner Prize, and obscenity.
ONLINE MEDIA THREATS
For both online journalists and journalists who use online resources, the Internet has redefined many ethical and moral dilemmas. While some journalists continue to uphold the ethical standards of traditional journalism, many others believe that the online environment poses new threats to the profession because there is no mutually agreed-upon code of ethics specifically pertaining to internet ethics and no literature dealing specifically with the ways in which the Internet impacts media ethics in journalism online.
Commercial pressures, accuracy and trustworthiness (which includes problems with hyperlinks), fact-checking, regulation, privacy, and news-gathering techniques are some of the fundamental difficulties of media ethics in online journalism.
MEDIA AND DEMOCRACY:
In democracies, there is a special relationship between the media and the government. Even while it may be officially stated in the legislation and guaranteed by the constitution, each journalist's choice of how to utilize such freedom is a matter of ethics. The representation of millions by a small number of people is the cornerstone of modern democratic government. For the representatives to be held accountable and for the legislative process to be open and transparent, effective means of communication with their constituents are required. Currently, the media controls these channels to the extent that a loss of press freedom would result in a significant loss of political accountability. In this area, issues with civil rights, politics, and media ethics overlap.
THINGS TO THINK ABOUT:
The influence of money on media independence. • Government surveillance of the media for the purpose of acquiring information on its own citizens. See the NSA call database, for instance.
See also: media accountability and information freedom Informational Right. L Mera
MEDIA NEUTRALITY:
A media outlet's capacity to serve the public interest and the democratic process, making it resistant to institutional corruption within the media system, the economy of influence, contradictory dependencies, and political clientelism, is referred to as having media integrity.
CHARACTERISTICS OF A MEDIA OITLET:
• Dedication to journalistic ethics and standards
• independence from private or political interests
• Candor about one's own financial interests
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